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Global Online Retail Marketplace

Campaign Goal: Drive online purchases.
1.8%
CTR
(Click-Through Rate)
0.4%
Conversion
(Paid Orders)
2.6M
Total Impressions

RUNTIME ENVIROMENT

Organic mobile and desktop traffic was collected for the period of 7 days off the websites on different topics: engineering, women’s fashion, world news and politics, adult entertainment, celebrity news, news aggregators.

OBJECTIVES

  • To sell products from an online catalogue.
  • To deliver information about items available for purchase to potential customers without breaching their privacy.
  • To increase marketplace awareness and to drive more users to it through different channels.

LENSAI SOLUTION

LensAI was targeting potential key users via LensAI Ad Format, LensAI Targeting, LensAI Brand Safety in order to interact with those who take a particular interest in online shopping in different product categories offered by the marketplace.
LensAI Ad Format
LensAI Ad Format was installed as an ad banner into the image content in which the user is browsing a product relevant to the content and context. Ad Format MoneyDot aka animated dot, linked to a tagged item or contextually relevant to what the user is browsing in real time.
LensAI Targeting
LensAI Targeting was used to target those users who are browsing image content and context related to Style & Fashion, Music, Shopping, News and Politics, Home & Garden and so on. Content of the website, image and video content which LensAI technology is analyzing to locate items available for purchase at the marketplace. Example:
  • Clothing and accessories for children and adults
  • Various items relevant to the marketplace categories (from animal products to auto parts, home appliances, etc).
  • Various context categories in IAB Content classification
LensAI Brand Safety
Context of the website, image and video context of the website that should not allow impressions. Example:
  • Porn
  • Weapons, war, crime
  • Below standard sentimentality of the context (i.e., harsh, abusive, rude, negative, etc.)
  • Racism
  • Etc.

RESULTS

This ad campaign produced high CTR metrics and Conversion Rates (Paid Orders). CTR numbers fluctuated between 0.4 to 6.3% from website to website. LensAI has achieved desired CTR and sales numbers and has finalized this ad campaign as efficient.

Local Clothing Retailer

Campaign Goal: Boost awareness around the Retailer brand, drive site traffic, and increase email subscription sign-ups.
2.1%
CTR
(Click-Through Rate)
1.35M
Total
 Impressions
$2.3
CAC
(Customer Acquisition Cost)
1.53%
Conversion
(New Users Sign Up)

RUNTIME ENVIROMENT

Organic mobile and desktop traffic was collected for the period of 7 days off the websites on different topics: women’s fashion, world news and politics, celebrity news.

OBJECTIVES

  • To increase brand awareness and draw new audiences.
  • To deliver information about a new brand to potential customers without breaching their privacy.
  • To increase brand awareness and to drive more users to it through different channels.

LENSAI SOLUTION

LensAI was targeting potential key users via LensAI Ad Format, LensAI Targeting, LensAI Brand Safety in order to draw the attention of those who take a particular interest in online shopping of fashion clothing.
LensAI Ad Format
LensAI Ad Format was installed as an ad banner into the image content in which the user is browsing a product relevant to the content and context. Ad Format MoneyDot aka animated dot, linked to a tagged item or contextually relevant to what the user is browsing in real time.
LensAI Targeting
LensAI Targeting was used to target those users who are browsing image content and context related to Style & Fashion, Music, Shopping, Women’s Blogs, Dating, Home and Garden, Luxury Life. Content of the website, image and video content which LensAI technology is analyzing to locate items available for purchase at the marketplace. Example:
  • Clothing and accessories for children and adult celebrities
  • Various items relevant to the items offered by the brand
  • Various context categories in IAB Content classification
LensAI Brand Safety
LensAI Brand Safety safeguards the ads from prohibited content. Context of the website, image and video context of the website that should not allow impressions. Example:
  • Porn
  • Weapons, war, crime
  • Below standard sentimentality of the context (i.e., harsh, abusive, rude, negative, etc.)
  • Racism
  • Etc.

RESULTS

This ad campaign produced high CTR metrics and Conversion Rates (New Users Sign Ups). CTR numbers fluctuated between 0.7% to 5.7% from publisher to publisher. LensAI has achieved desired CTR and new users sign-up numbers and has finalized this ad campaign as efficient.